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In 1994, Anders Hagman and Calle Eriksson, then a professional snowboarder and snowboard photographer, respectively, launched an online snowboard magazine from an apartment in rural Sweden. Method Mag, as it was dubbed, was not just one of the very first snowboard websites, but one of the earlier websites in general, published not long after the first images appeared on the nascent web. Drawing inspiration from California's Heckler Magazine, Eriksson and Hagman set out to document snowboarding and its culture as they were experiencing it on the ground, which often stood in contrast to the polished press that populated major media at the time.